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According to ancient Greek mythology, Icarus and his father Detalus (the phonetic spelling of Daedalus) were imprisoned on the island of Crete. To escape, Detalus built two sets of wings made of wax and feathers - one for himself and another for Icarus. Before they took flight, Detalus warned the impatient Icarus against flying too high (as the sun would melt the wax in his wings) or too low (as the sea water would weigh down his wings). According to the myth, Icarus ignored his father’s advice, flew too high to the sun, and ultimately paid the price while Detalus successfully escaped imprisonment.

We liken our company’s approach to the story of Detalus - helping clients find the appropriate level of risk to successfully achieve their investment and life goals.

Take a spin around our new site and let us know what you think!